Privacy Policy

Last updated: 08/03/26

This Privacy & Cookie Policy explains how we collect, use, and protect your personal information when you use our website, SQA.MY.
We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and relevant data protection laws.

0. Notes About Third Parties

While QTrack (see Section 9) is always on,
Google Analytics and Google AdSense will often be turned off on our end.

1. Information We Collect

When you use our website, we may collect the following types of information:

• Usage data: pages visited, time on page, clicks, scroll depth, etc.
• Device data: browser type, screen size, operating system, and device type
• IP address: anonymized for analytics purposes
• Cookies: small text files stored on your device (see Section 4)

We do not collect personal identifiers like your name, email, or phone number unless you explicitly provide them.

2. How We Use Your Data

We use your data for the following purposes:

• To understand how visitors use our site (analytics)
• To improve our website's content and performance
• To display relevant advertising through Google AdSense
• To comply with legal obligations

3. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases:

• Consent — for cookies used for analytics and advertising
• Legitimate interests — to ensure the website functions correctly

You can withdraw your consent at any time (see Section 6).

4. Cookies and Tracking Technologies

We use cookies for:

• Essential functionality (e.g., saving preferences)
• Analytics (via Google Analytics)
• Advertising (via Google AdSense)

You can manage your cookie preferences using the options on our site.

Cookies We Use:

• Analytics: "_ga", "_gid" — Tracks user interaction (lasts: 1 day - 2 years)
• Advertising: "IDE", "ANID" — Personalized ad delivery (lasts: 1 - 13 months)
• Essential: "cookie_consent" — Stores consent preferences (lasts: 1 year)

5. Third-Party Services

We use the following third-party providers:

Google Analytics 4

• Used to collect aggregated data about how users interact with our website.
• Read more: https://support.google.com/analytics/answer/6004245
• Opt-out: https://tools.google.com/dlpage/gaoptout

Google AdSense

• Used to serve ads. Google may personalize ads based on your browsing behavior.
• Read more: https://policies.google.com/technologies/partner-sites
• Manage personalised ad settings: https://adssettings.google.com

6. Your Rights

You have the right to:

• Access the personal data we hold about you
• Request correction or deletion of your data
• Withdraw your consent at any time
• Lodge a complaint with the Information Commissioner's Office (ICO)

You can contact us using the information below to exercise your rights.

7. Data Retention

We retain analytics and advertising data for a limited time, as defined by Google (up to 26 months).
Consent records (e.g. cookie preferences) are stored for up to 1 year.

8. International Data Transfers

Data collected via Google services may be processed outside the UK.
These transfers are subject to appropriate safeguards provided by Google.

9. QTrack Analytics

In addition to Google Analytics, we use a lightweight, privacy-friendly tracking system made by us called "QTrack" to monitor basic visit statistics.
This is mainly used for the live visit counters seen throughout the site.

What QTrack collects:

• Visitor IP address (temporarily, for session identification)
• Timestamp of visit
• Page Visited
• Referring Page
• Useragent

What QTrack does not collect

• No personal information
• No cross-site tracking

10. Contact Us

If you have any questions or concerns about this policy, or in general, please contact us at:
contact@sqa.my

11. Changes to This Policy

We may update this policy from time to time. Please review it regularly for changes.
The "Last Updated" date at the top will always reflect the latest version.